Map All the Places Where Your Company Name Appears on Your Site and on External Sites This is a hidden blog post, only accessible to those with a link, meant for customers, prospects and cold leads who “really” wanted to know the reason for our name change.Ħ.

Blog - While our emails, in-app messages, and social media posts would briefly address our name change, we decided to have our CEO write a blog post that would explain in detail our reasons for changing our name, our company history as well as current and future goals.

Social Media - Workiz enjoys a fairly active following on Facebook and Twitter, so announcing our name-changes on these platforms for us was a “must.”.

Emails - Our emails tend to have pretty good open rates, so email for us was definitely a “must.”.

In-app messages - Most of our customers use our web and mobile apps on the daily to create jobs and manage their schedules and teams.

Based on our customer usage we decided to let our customers know about our name change via the following platforms: Which Platforms Are Right to Communicate Your Message?Īt Workiz, it was important for us to meet our customers where they already were. If you’re change is complicated or requires collaboration with customers, you’ll need to decide what’s the ideal amount of time to sufficiently prepare customers for any changes and get them onboard.

A reminder after-login message to all customers and trials.An announcement email to cold-leads, communicating our name change and inviting them to start trialing us again.An announcement email to all customers and trials (despite who had opened / not opened).An reminder after-login message to all customers and trials.A reminder email to all customers and trials (despite who had opened / not opened).An after-login message to all customers and trials.We decided to let our customers and trials know about our changes: For Workiz, two weeks was just enough time to get our customers used to the idea of a new name, but definitely not overkill. How Much Notice Do You Need to Give Customers, and What Will The Timing of Your Messages Be?īecause our changes were relatively simple and straightforward, we decided that two weeks notice was the ideal amount of time. Even though they weren’t directly affected by our changes, we decided that the day of our name change would be a great reason to re-establish contact, tell them about the change and re-entice them to try our services. Cold leads, or leads that had reached out to us for information, and trials that had never converted into actual customers.Customers and Current Trials -Those who would notice and were currently affected by the change.Also, think about which segments aren’t directly affected by this change, but which can be leveraged into a potential marketing opportunity (like cold leads.)Īt Workiz we decided to communicate this change to the following segments:

This is the audience that you’re going to need to communicate your changes to. Decide Who You Need to Communicate Your Message toĪt this point in the process, you’re going to have to clearly understand: If so - you’ll definitely need to understand what’s changing, how this impacts your customer, and any special instructions that you’ll need to communicate to customers. You should definitely consult with your Product team, R&D and Support, to ensure that there are no technical barriers to whatever is changing. They might have to re-enter their user and password to login to our software.Nothing was changing aside from our name (and provide reassurance).Ok, so I needed to communicate to Workiz customers that: Besides a change in name and logo, there wasn’t anything that our customers really “needed” to do, aside from be informed about the change and maybe re-enter their password to log in to their software. Our rebranding consisted of just changing our name from Send-A-Job to Workiz. What Do Your Customers Need to Do to Support This Change?

Name change inform mail